Privacy Policy 7thb – Your Personal Data Protection

1. Introduction

Welcome to the 7thb Privacy Policy page. This document constitutes an agreement between you as a user of the 7thb platform and our company as the data controller. We understand that your trust is our most valuable asset, and protecting your privacy is a responsibility we take seriously.

7thb is Malaysia's leading online entertainment platform, offering a wide range of games including slots, live casino, bingo, and sports betting. In providing these services, we need to collect and process certain personal data from you. This Privacy Policy is designed to transparently and honestly explain how we manage that data.

This document applies to all users of the 7thb platform, whether accessed through our official website or mobile app. By registering or using any 7thb service, you agree to the terms set out in this Privacy Policy. We encourage you to read this document in full so that you understand your rights as a user.

2. Personal Data Collected

7thb collects various categories of personal data depending on the type of interaction you have with our platform. Below is a comprehensive list of data we may collect:

Data Category	Information Type	Mandatory / Optional
Personal Identity	Full name, date of birth, identification card number, gender	Mandatory
Contact Information	Email address, mobile phone number, residential address	Mandatory
Financial Data	Bank account number, bank name, deposit and withdrawal transaction records	Mandatory
Verification Data (KYC)	Copies of identification documents, bank statements, verification selfie	Mandatory
Device & Technical Data	IP address, device type, operating system, web browser, login timestamps	Automatic
Activity Data	Game records, betting history, account activity, game preferences	Automatic
Marketing Preferences	Notification preferences, preferred communication channels	Preferences

Sensitive Data

7thb does not collect sensitive data such as your health information, religious beliefs, or political views unless specifically required to fulfil legal obligations such as responsible gaming programmes. Any such collection of sensitive data will only be carried out with your explicit consent.

3. Data Collection Methods

We collect your personal data through several key channels:

• Account registration — information you provide when creating a new account on the 7thb platform.
• Platform usage — data generated automatically as you play, make deposits, withdrawals, or interact with any part of the platform.
• Identity verification (KYC) — documents and information you submit for account verification purposes.
• Customer support communications — information you share when contacting our support team via live chat or email.
• Cookies and tracking technologies — technical data collected automatically via cookies, web pixels, and similar technologies as you browse our platform.
• Trusted third-party sources — in certain cases, we may receive additional information from licensed payment providers or identity verification agencies to validate the accuracy of your information.

4. Purpose of Data Use

The personal data we collect is used solely for legitimate and necessary purposes in the operation of the 7thb platform. Below is a full explanation of each purpose of use:

Account Management & Services

Your data is used to create and manage your account, verify your identity during login, process financial transactions including deposits and withdrawals, and provide effective customer support whenever you need assistance.

Legal & Regulatory Compliance

As a licensed platform, 7thb is legally required to conduct age verification checks, KYC (Know Your Customer) procedures, and transaction monitoring to prevent money laundering and fraudulent activity. Your data is essential in fulfilling these legal obligations.

Security & Fraud Prevention

We analyse usage patterns and transaction data to detect and prevent suspicious activity, fraud attempts, multiple account usage, and any violations of the platform's Terms and Conditions. This is to protect your interests as a legitimate user.

Product Improvement & User Experience

User activity data and feedback help us understand your needs and preferences, which we use to improve the platform interface, introduce new features, and ensure your gaming experience remains enjoyable.

Marketing Communications

With your consent, we send information about relevant promotions, bonuses, and special offers via email or in-app notifications. You may withdraw this consent at any time through your account settings.

5. Data Sharing with Third Parties

7thb does not sell or transfer your personal data to third parties for marketing purposes. However, in the course of operating the platform, we may share your data with the following categories of third parties under limited and controlled circumstances:

• Licensed payment providers — to securely process your deposit and withdrawal transactions, including local banks, FPX providers, Touch 'n Go, GrabPay, and other supported e-wallets.
• Technology service providers — companies that assist us in operating the platform infrastructure, including server hosting, cybersecurity, and performance analytics — all bound by strict confidentiality agreements.
• Third-party game providers — game software providers integrated with the 7thb platform may receive the game session data required to operate your games.
• Government authorities and regulatory bodies — when required by law or a valid court order, we will disclose the necessary information to the relevant authorities.
• Anti-fraud agencies — to verify identity and detect fraudulent activity in order to protect the platform and all its users.

6. Data Security

Protecting your personal data from unauthorised access, disclosure, alteration, or destruction is a core technical priority for 7thb. We implement multiple layers of protection to ensure the security of your information:

Encryption & Security Protocols

All communications between your device and 7thb servers are secured by TLS 1.3 protocol with AES-256 encryption. Passwords and sensitive financial data are stored in encrypted format using the latest hashing algorithms. Our databases are protected by multi-layered firewalls and real-time intrusion detection systems.

Access Control

Access to users' personal data within our organisation is restricted to staff who require that information to perform their duties only. All access is automatically logged and monitored. All staff handling user data are required to undergo data protection training and sign confidentiality agreements.

Regular Audits

Our security systems are regularly audited by independent third parties to verify their effectiveness. Any identified vulnerabilities are addressed promptly in accordance with our incident response procedures.

7. Cookie Usage Policy

The 7thb platform uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device when you visit our website. The following are the types of cookies we use:

Essential Cookies (Required)

These cookies are required for the platform's core operations and cannot be disabled. They include session cookies to maintain your login, security cookies to prevent CSRF attacks, and language and region preference cookies. Without these cookies, the platform cannot function properly.

Performance & Analytics Cookies

We use these cookies to understand how users interact with our platform — such as which pages are visited most often, how long users spend on a page, and where they encounter difficulties. This information is used in aggregate and without personal identification to improve the platform.

Functional Cookies

These cookies store your preferences such as display settings, interface theme, and notification preferences so you do not need to reconfigure them each time you use the platform.

Managing Your Cookies

You can control and delete cookies through your browser settings. Please note that disabling essential cookies may affect platform functionality. For detailed instructions on managing cookies, refer to the documentation of the browser you are using.

8. Your Rights as a User

Under applicable data protection laws, you have several important rights regarding your personal data held by 7thb:

To exercise any of the rights above, contact our privacy team via email or live chat. We will process your request within 72 working hours. In some cases, we may require additional identity verification before processing your request to ensure the security of your account.

9. Data Retention Period

7thb does not retain your personal data longer than necessary for the purpose for which it was collected. Retention periods vary according to the type of data and applicable legal requirements:

• Active account data — retained for as long as your account remains active and for a specified period following account closure.
• Financial transaction records — retained for a minimum of 7 years in accordance with applicable financial and tax legal requirements.
• KYC Documents — retained for a minimum of 5 years after the business relationship ends, in accordance with anti-money laundering legal requirements.
• Customer support communication logs — retained for 3 years for reference and dispute resolution purposes.
• Cookie & session data — retained according to the validity period of each cookie as stated in our cookie settings.

Once the retention period expires, your data will be securely deleted or anonymised in accordance with our certified data disposal procedures.

10. Links to Third-Party Sites

The 7thb platform may contain links to third-party websites or services such as payment providers or game suppliers. Please note that once you click those links and leave our platform, the 7thb Privacy Policy no longer applies.

We are not responsible for the privacy practices or content of those third-party websites. We encourage you to read the privacy policy of every website you visit. We only integrate with trusted third-party providers with strong privacy compliance records, however ultimate control over their privacy practices is beyond our authority.

11. Privacy Policy Amendments

7thb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, new legal requirements, or service improvements. When we make significant amendments, we will:

• Updating the "Last Updated" date at the top of this page.
• Sending in-app notifications or emails to registered users regarding important changes.
• In cases where significant amendments affect your rights, we will request your renewed consent before the changes take effect.

Continued use of the 7thb platform after the effective date of any amendment is considered your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection Officer through the following channels:

We are committed to handling every enquiry seriously and professionally. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in Malaysia.